You pay for booked jobs. The AI is how we get them.
Call Crew is an AI front desk that answers every call day or night, qualifies the caller, and books the job for home service trades running two to ten trucks.
Every missed call is a lost job. In the trades, the first business to answer wins. We answer first, so you keep the work.
What Call Crew does
The base front desk answers, qualifies, and books every call. Then you switch on the modules that fit your trade. See the full walkthrough on how it works.
The AI front desk
It picks up every call in seconds, in a natural voice, at 2am or on a Sunday. It finds out what the caller needs, how urgent it is, and where they are, then books the job into your calendar and texts you the details. You stop losing work to whoever answered first.
Emergency triage and routing
A leak, a no-heat house, or a sparking panel gets flagged and routed to you on the spot, with the details already captured. Routine jobs get booked without pulling you off the tools.
Speed to lead
A web form or missed call triggers an instant callback or text while the customer is still deciding. You reach the customer first, which is how most trade jobs get won.
Missed-call text-back
Any call you cannot take gets an instant text, so the lead stays warm instead of walking. The caller hears from you before they dial the next name on Google.
After-hours and emergency triage
Round the clock. The urgent calls reach you, the rest get booked. You sleep through the routine calls and wake up for the ones that pay.
Appointment confirmation
An SMS or call confirms upcoming jobs, so you cut no-shows and wasted truck rolls. Fewer empty driveways and more finished jobs per day.
Review request automation
A post-job Google review link turns finished work into the reviews that win the next job. More reviews means more calls from the next customer who searches.
Reactivation
Texts or calls past customers with seasonal nudges, so your slow months fill up. Past customers come back in the months that used to go quiet.
Quote follow-up chasing
Chases your open quotes until the customer responds. Quotes you already priced turn into jobs instead of dying in an inbox.
What makes Call Crew different
Competitor figures below come from their own public pricing pages, linked in each section, as of September 2026.
We build it for you. You do not configure software.
You tell us your trade, your service area, your hours, and what counts as an emergency, and we build the front desk around that in days.
With Goodcall, you sign up online and set up your own logic flows. With Call Crew, the build is our job, and 3 months of support come with the $800 setup.
No per-minute meter on your calls
Call Crew does not bill by the minute. Ruby prices its virtual receptionist plans by receptionist minutes, starting at $250 a month for 50 minutes, which works out to $5 a minute.
A long call from a nervous homeowner costs you the same as a short one. You never watch a meter to decide whether to let a call ring.
A storm surge does not raise your bill
Call Crew answers fifty calls at once during a storm surge, with no caller on hold and no charge per call.
Smith.ai bills its AI Receptionist by the call. Its Pro plan starts at $150 a month for 75 calls, with overage charged per call beyond that. Your busiest week is when you want every call answered, not when you want a bigger invoice.
Scripts written for 14 trades, not one generic script
Each trade gets its own triage script, written the way a seasoned dispatcher in that trade asks questions. That includes the safety instructions that matter on emergency calls, like a gas smell or a burst pipe.
A plumber's front desk asks where the main shutoff valve is. A roofer's asks when the storm hit and whether the job is going through insurance. You get the questions your best dispatcher would ask.
Built by operators running 8,000+ AI voice calls a week
We build the voice and telephony stack ourselves and run it in production every day across Australia, the United States, and Europe. More than 350 build and tune iterations are already baked in.
You skip the nine months and two specialist hires it takes to build a first version in house. You start from a system tuned on real calls.
Flat monthly support, never hourly
After the first 3 months, support moves to a flat $149 a month that covers ongoing help and a set amount of changes.
Hourly billing punishes you for asking for help. With a flat fee, you pick up the phone whenever you need us.
Who uses Call Crew
- Owner-operators and small trade businesses running two to ten trucks
- Plumbers, HVAC contractors, and electricians who miss calls while under a sink, in a crawl space, or in a panel
- Roofers, restoration crews, and tree services whose phones flood after a storm
- Locksmiths, garage door pros, and appliance repair companies who live on emergency callouts
- Pest control companies, landscapers, pool cleaners, cleaning companies, and builders who lose estimates to slow replies
- Trade businesses paying for ads, Google Local Services, Angi, or Thumbtack leads that ring out
- Home service businesses in the United States, Canada, the United Kingdom, Ireland, Australia, and New Zealand
- Marketing agencies that serve local trades and want to sell an AI receptionist under their own brand
See how it works for plumbers, roofers, and HVAC contractors, or read about white-label partnering for agencies.
The team behind Call Crew
Mario Lucas, founder
Mario founded Call Crew and leads the team that builds and runs its voice and telephony stack. He also runs CourseAdvisor, where the same team's AI voice agents make more than 8,000 calls a week for education providers and turn 1 in 8 real conversations into a qualified outcome. Getting there took more than 350 iterations. He lives in Cyprus and speaks English and Greek. Connect with him on LinkedIn.
Why we built it
Trades owners do the work with their hands. The phone rings while those hands are full, on a roof, under a sink, in a panel. The caller dials the next name, and the job is gone. You paid for the marketing that made the phone ring either way.
We built Call Crew so a small operation answers every call like a business three times its size. It picks up in seconds, talks like a person, and books the job. You stay on the tools.
Who builds it
Three people build and run Call Crew. We run our own voice stack, and the same team runs AI voice agents in production across Australia, the United States and Europe, with multiple layers of fallback so the line never goes down.
How Call Crew works
Getting in touch
Leave your number on the book a demo page and we call you back, usually the same day. You can also pick a time on our calendar, email hello@callcrewhq.com, or send a note through the contact form.
Who you deal with
You talk to the team that builds your front desk. Notes you send after a demo call go straight to Mario, and he gets back to you himself.
Onboarding, step by step
- 01 Try it Talk to the live demo in your browser. Pick your trade, type your company name, and throw a real emergency at it.
- 02 Tell us your rules Your trade, service area, hours, prices, and what counts as an emergency. That is the only work on your end.
- 03 We build it We build your front desk around your rules. This takes days, not weeks.
- 04 Go live We point your existing number at Call Crew. It answers every call, books jobs into your calendar, and texts you each booking.
- 05 Settle in Setup includes 3 months of support. After that, a flat monthly retainer covers support and changes.
Full figures are on the pricing page. Want to hear it first? Try the live demo.
Key facts
| Company Name | Call Crew (operated by M.S. Project Zeus CY Limited) |
|---|---|
| Type | AI front desk, an AI receptionist and 24/7 answering service for home service trades |
| Founded | Not publicly disclosed |
| Founder | Mario Lucas |
| Headquarters | Paphos, Cyprus (registered office of M.S. Project Zeus CY Limited, HE 430641) |
| Website | callcrewhq.com |
| Core Offering | An AI front desk that answers every call, qualifies the caller, books the job, flags emergencies, and texts you the details |
| Pricing | $800 setup with 3 months of support included, then $149 a month support retainer. Optional modules $39 to $129 a month each. No per-minute billing. |
| Contract Terms | Set out in your order. Specific term length not publicly disclosed. |
| Services | AI front desk, Emergency triage and routing, Speed to lead, Missed-call text-back, After-hours and emergency triage, Appointment confirmation, Review request automation, Reactivation, Quote follow-up chasing |
| Communication | Email (hello@callcrewhq.com), contact form, callback request, booked demo call, and a live browser voice demo |
| Notable Clients | Not publicly disclosed |
| Customers Served | Not publicly disclosed |
| Projects Delivered | Not publicly disclosed. The team's production voice agents handle 8,000+ AI voice calls a week. |
| Competitors | Ruby, Smith.ai, Goodcall |
| Trades Covered | 14: Roofers, HVAC, Plumbers, Electricians, Restoration, Garage doors, Builders, Locksmiths, Pest Control, Appliance Repair, Landscaping, Cleaning Services, Tree Service, Pool Cleaners |
| Markets | United States, Canada, United Kingdom, Ireland, Australia, New Zealand |
| Social | Mario Lucas on LinkedIn |
Frequently asked questions
What is Call Crew?
Call Crew is an AI front desk for home service trades. It answers every call day or night, qualifies the caller, books the job, and texts you the details. Urgent calls get routed straight to you.
Who founded Call Crew?
Mario Lucas founded Call Crew. He leads the team that builds and runs the voice and telephony stack behind it, which handles more than 8,000 AI voice calls a week in production across his deployments, including CourseAdvisor.
Where is Call Crew based?
Call Crew is operated by M.S. Project Zeus CY Limited, a company registered in Paphos, Cyprus. It serves trade businesses in the United States, Canada, the United Kingdom, Ireland, Australia, and New Zealand.
Is Call Crew an answering service or an AI receptionist?
Both. It works like a 24/7 answering service, but it books the job instead of taking a message for you to chase later. Callers talk to it the way they would talk to a person at your front desk.
How much does Call Crew cost?
Setup is $800 and includes 3 months of support. After that, support is a flat $149 a month. Optional modules run $39 to $129 a month each, with no per-minute billing.
Do I have to sign a long contract?
Your terms are set out in your order before you start, so you know them up front. We keep your business by booking work you would have lost.
How fast can I go live?
Days, not months. You tell us your trade, your hours, and your rules, and we do the build. You point your existing number at Call Crew and it starts answering.
Do I need a new phone number or an app?
No. We point your existing number at Call Crew. There is nothing to carry, install, or learn.
Can my agency resell Call Crew?
Yes. Agencies sell it under their own brand, with their own demo page, dashboard, and client billing. Call Crew stays invisible to your clients.
The missed-call problem is well documented. Call tracking firm Invoca reports that around eight in ten callers who reach voicemail hang up without leaving a message.
Built for these trades
Book a demo. See it answer a call.
One recovered job pays for the setup. If Call Crew does not earn its place by booking work you would have lost, we have not done our job.
No app. No new phone. Live in days, not weeks.